What's this Hanakoa thing anyways?

 

Our clothing is all about fun. 

 

 We are all about fun. Days at Hanakoa are a lot like days on the mountain or in the water. Sometimes they’re challenging. Mostly pretty gratifying. And though you might end up with a head full of saltwater or crash once in a while, when you look back over your time here, you’ll realize those were the times you were moving the fastest.

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You don’t need to love a t-shirt to wear it every day, but it definitely doesn’t hurt. For those who spend their life out there, as opposed to sundays on the couch, we make the kind of clothes you look forward to putting on day after day, morning to night, all season long—gear that is as fun as it is functional.

 

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